Once upon a time, last-minute cruise deals were a savvy traveler’s secret weapon, snagging oceanview staterooms at a fraction of the price. But times have changed, especially at Royal Caribbean.
In a strategic shift, Royal Caribbean is now prioritizing early bookings over slashed last-minute fares. CEO Jason Liberty confirmed during the Q1 earnings call that demand close to sailing dates is high, but instead of discounting, prices are actually being raised during those peak booking periods.
This change is part of a broader effort to build guest loyalty and maintain pricing integrity, ensuring that early planners are rewarded with better rates and selection.
With 86% of 2025 cruises already booked and summer 2024 filling fast, now is the time to secure your spot. Royal Caribbean’s future includes major expansions: seven new ships, five additional exclusive destinations, and the highly anticipated launch of Celebrity Cruises River in 2027.
In short: Don’t wait—book early, save more, and sail better.
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